Blog : Kelly Dando Consulting

How to Run a Mid-Year Membership Audit: A Guide for Association Boards and Executives

When to Bring in an Association Management Company (and When to Stay In-House): A Decision Framework

From Campus to Career: Recruiting the Next Generation

Your Email Newsletter is Talking. Are Your Members Listening?

Why Get Involved with Associations with Melissa and Eric Lesch

Diverse group of young professionals collaborating around a table

What Your Younger Members Actually Want (And How to Give It to Them)

Most associations treat their conference as an event to survive. The ones pulling ahead treat it like a product — and unlock the revenue most leave on the table.

Your Annual Conference Is a Revenue Engine (If You Let it Be)

Dues-only models leave associations one bad renewal cycle from crisis. How to build a revenue mix that holds steady when membership doesn't.

Revenue Diversification: Why Dues Alone Won’t Sustain Your Association

Lapsed members rarely quit silently — they send signals long before they go. The signal is in the patterns; here's how to read them and act.

What Your Lapsed Members Are Trying to Tell You

The phrase that keeps associations stuck — and the quiet cost it carries every year you let it stand.

The Hidden Cost of “We’ve Always Done It This Way”

Membership isn't declining because the model is broken. It's declining because the value proposition stopped evolving. Here's how to reset it.

Membership Isn’t Declining — Your Value Proposition Is

AI isn't replacing association staff — it's replacing the busywork that pulls them away from member-facing work. Here's where to start.

AI Isn’t Coming for Your Association — It’s Coming to Help Run It