Integrated marketing strategies that help associations inform members, promote events, and grow their audience, from brand voice to campaign execution.
Your members are busy professionals, and their attention is the scarcest resource your association has. Great marketing and communications earn that attention: the right message, in the right channel, at the right time. Kelly Dando Consulting builds and runs integrated marketing programs for associations so your organization stays visible, relevant, and top of mind all year long.
Associations live or die by engagement, and engagement starts with communication. A member who hears from you consistently, with content that actually helps them, renews without a second thought and shows up to your events. A member who only hears from you at renewal time is already halfway out the door. Professional marketing and communications turn your association from a logo on an invoice into a presence your members value, which is the foundation of retention and growth.
Integrated plans tailored to your association's goals, audience, and calendar.
Targeted email that shares news, promotes events, and keeps members engaged, written and sent for you.
Recurring member newsletters that people actually open, planned, written, and delivered.
Fresh, accurate content that reflects your association and helps prospects find you.
Campaigns that fill rooms: save-the-dates, registration pushes, and post-event follow-up.
Consistent visual identity across brochures, decks, signage, and sponsor materials.
Let's build a marketing plan around your association's goals.
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