Membership Management & Engagement

Strong member engagement is the foundation of a thriving association. We blend personalized communication, meaningful programming, and data-driven insight to grow participation and retention.

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At Kelly Dando Consulting, we build lasting relationships, increase participation, and enhance the value of membership for professional, trade, and nonprofit organizations. Our team aligns messaging, programming, and analytics so members feel connected, valued, and informed.

Personalized Communication

Targeted messages across the full member journey—from welcomes to re-engagement— so every member feels seen and understands the benefits available to them.

Channels: onboarding, renewals, lapsed win-backs, segment newsletters

Programs That Inspire Participation

Interactive experiences—networking, education, recognition—that strengthen community and make participation the default choice.

Formats: webinars, roundtables, awards, volunteer paths

Retention & Growth Strategies

Tailored retention plans plus targeted acquisition. We analyze data and track engagement metrics to double-down on what works and fix gaps.

Measures: renewal rate, participation rate, event conversion

Member Feedback & Insights

Surveys, focus groups, and feedback loops translate member voice into clear programming decisions and better experiences.

Tools: NPS, pulse surveys, post-event feedback

Platforms We Work With

  • WildApricot
  • YourMembership
  • StarChapter
  • Constant Contact
  • Mailchimp

Why Partner With Kelly Dando Consulting?

  • Proven track record increasing member participation and satisfaction
  • 18+ years in association management and member relations
  • Expertise in in-person and digital engagement strategies
  • Customized solutions tailored to your culture and goals

When members feel connected and valued, they renew, refer, and get involved. Let’s strengthen relationships, boost retention, and grow your association’s impact.

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What does a typical 90-day engagement plan include?
Onboarding, data review, quick-win communications, a participation campaign, and a feedback loop—plus a concise dashboard for board visibility.
Do you support multi-chapter structures?
Yes—central strategy with local activation, including segmented emails, chapter landing pages, and shared calendars.
Can you work within our existing AMS/Email tools?
Absolutely. We commonly implement in WildApricot, YourMembership, StarChapter, Constant Contact, and Mailchimp.

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Ready to increase engagement and retention? We’ll tailor a plan to your goals and resources.

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