Building Blocks for a Successful Association Sponsorship Program

In today's digital landscape, social media isn't just a catchy buzzword – it's a powerful tool for associations to connect with members, amplify their voices, and attract new members. However, simply having a LinkedIn page or Twitter account isn't enough.

In associations it is important to regularly develop a strategic plan. A new plan should be created every two or three years, with regular monitoring of progress toward goals throughout the life of the plan. It is especially important for associations to use the strategic plan as a guide given that officer and board roles rotate every year or two; the strategic plan gives the association continuity. Consider these 10 areas when developing your strategic plan and goals.

In every association, member engagement is the lifeblood that sustains its growth and success. We have noticed post COVID attendance is lower than what we have seen in the past. Recently, for a lot of associations, attendance has hit an all-time low, posing a challenge for the Board to reignite the spark within the association.

As we approach the conclusion of 2023, it's an opportune time to reflect on the year and evaluate the success of your association. Here, I'll delve into key metrics that can guide your assessment and set the stage for a successful future.

Celebrating Kelly Watson Dando's Marquis Who's Who Recognition