In today's digital landscape, social media isn't just a catchy buzzword – it's a powerful tool for associations to connect with members, amplify their voices, and attract new members. However, simply having a LinkedIn page or Twitter account isn't enough.

In every association, member engagement is the lifeblood that sustains its growth and success. We have noticed post COVID attendance is lower than what we have seen in the past. Recently, for a lot of associations, attendance has hit an all-time low, posing a challenge for the Board to reignite the spark within the association.