Building Blocks for a Successful Association Sponsorship Program

In today's digital landscape, social media isn't just a catchy buzzword – it's a powerful tool for associations to connect with members, amplify their voices, and attract new members. However, simply having a LinkedIn page or Twitter account isn't enough.

In associations it is important to regularly develop a strategic plan. A new plan should be created every two or three years, with regular monitoring of progress toward goals throughout the life of the plan. It is especially important for associations to use the strategic plan as a guide given that officer and board roles rotate every year or two; the strategic plan gives the association continuity. Consider these 10 areas when developing your strategic plan and goals.